BrightStreet Ventures is focused on developing new technology platforms that leverage our advantages as shopping center owners and managers, including:

  • Over 80 shopping centers – 10M square feet of Retail in three states
  • Direct relationships with 1,500 merchants – National Chains and ‘Mom and Pops’
  • Thirty years of Operating Experience in the Shopping Center Business

Deal Criteria

BrightStreet Ventures adds value in three ways. We provide a ‘Test Tube’ for rolling out new platforms at shopping centers. We offer Incubation, Advisory and Access. Finally, we invest in entrepreneurs that have clear synergies with our core business. If you fit this profile, we’d love to hear from you.

Mobile Computing

Mobile computing is the intersection of the smartphone and the cloud. Brick and mortar is a natural overlay to the mobile experience.

Local Services

Wherever you are, you are never far away, and never lost when you embrace local services. For local to work, it must be relevant, real time and real.

Marketing Platforms

The age of data science is upon us. There are various ways of publishing, discovering, engaging and connecting. Growth hacking is a science.


New models are emerging for connecting creators, consumers and solution providers. This is giving rise to new services that have no parallel in the past.

Real Estate Intelligence

You can’t improve what you don’t measure. Real estate business intelligence is a strategy based on market data, not guesswork.

Real Estate Management

We are huge believers in the role of business process automation systems. They enable companies to do more with less.


Omni-Channel is based on an awareness and an embrace of the essential truth that the consumer can visit, click or call.


When you understand that the consumer is only going to be loyal if it makes sense on their terms, you think more about how you cultivate that loyalty.

Personalized Targeting

It’s an express truth that when you build systems that truly serve the individual, that remember, train and retain core data, you can be targeted.


Why is a shopping center developer creating a technology affiliate? First off, technology is deep in our bones. Our passion for it dates back to the first days of the personal computer. Over the years, we have built numerous software and hardware systems both for ourselves and others. Similarly, we’ve successfully cultivated a diverse base of real estate and technology ventures from first heartbeat to delivery and rapid growth. At our core, we’re tinkerers, and technology really plays to that aspect well. The bottom line, though, is that we see how mobile and online are transforming the way that consumers shop and interact with merchants. Having always been an innovator in shopper center marketing, analysis and communications, we see clearly how important it is to be a leader in this domain. For those reasons, we have created BrightStreet Ventures.


Our philosophy is that we are all in this together. A rising tide lifts all boats, after all. With that in mind, the solutions that we’re building we intend to utilize not only for our own benefit, but for the industry at large. Currently, there are four ventures that we are working on. The first is Datex Property Solutions, a real estate business intelligence system that unifies the various back office processes of real estate portfolio owners and operators. The second venture is, a foot traffic insights platform. The third is Merchant Centric, a consumer sentiment tracking service. The fourth is BlueList, a mobile marketplace.


There’s a backstory about our team and how we came together, which you can read about here.
  • Mark Sigal

    Mark Sigal

    Managing Director

    About Mark Sigal

    Mark is a five-time entrepreneur and builder of Mobile, Social, Media and Infrastructure platforms, with exits to Apple, IBM and Intel. He has a track record of consistent success working with global brands, like Disney, Macmillan, Ford, UPS and Cisco. Sigal is also a respected technology evangelist, and writes frequent columns for GigaOM and O’Reilly Radar, in addition to maintaining the popular blog, The Network Garden. Prior to embarking on a technology career in 1994, Mark was the managing director of CBM Northern California, a real estate asset management company he co-founded and grew into over 100 shopping centers.

  • John Hickman

    John Hickman

    Managing Member

    About John Hickman

    John Hickman is the Managing Director of NewMark Merrill’s San Diego Division, and has been with the firm since 2003. The San Diego Division consists of more 20 shopping centers, representing more than 2.5 million square feet under management. Hickman oversees all aspects of the business, including development, management, leasing and marketing. He has been involved in hundreds of transactions since joining the company. Prior to joining NewMark Merrill, John was a 17-year veteran and top producer with Flocke & Avoyer Commercial Real Estate, where he was recognized as the Top Salesperson of the Year nine separate times and received numerous industry awards.

  • Sandy Sigal

    Sandy Sigal


    About Sandy Sigal

    Sandy has been an entrepreneur in the real estate industry for over 28 years. In 1997, Mr. Sigal founded, and serves as Chief Executive Officer and President of NewMark Merrill Companies, which has grown to be one of the fast growing privately held developer-owners of shopping centers in California, Colorado, and Illinois. Mr. Sigal has acquired and/or developed over 70 shopping centers totaling over 10,000,000 square feet and in over 30 cities. It credits among its tenants: Wal-Mart, Ralph’s, Albertsons, Toys R Us, 99¢ Only Stores, Fresh & Easy, CVS, Walgreen’s and other local and national retailers.

  • Susan Rorison

    Susan Rorison

    Chief Operations Officer

    About Susan Rorison

    Susan Rorison is the Chief Operation Officer of NewMark Merrill Companies, and has over 25 years of institutional asset management and investment advisory experience with a strong track record of building and managing teams. She has development and redevelopment experience in the regional mall, shopping center and multi-family sectors, having overseen portfolios of over 500 properties for both private and public companies. Prior to joining NewMark Merrill, Susan headed up the commercial portfolio for multifamily, shopping center and raw land assets for Shapell Industries.

  • Brad Pearl

    Brad Pearl

    Vice President

    About Brad Pearl

    Brad Pearl is the Vice President of Leasing & Development of NewMark Merrill Companies, and has over 30 years of experience in the commercial retail industry. Brad has negotiated lease agreements for well over 3,000,000 square feet of retail space since joining the company as a co-founder in 1997. Additionally, he has overseen the acquisition of the companies many shopping centers and development projects with values in excess of $200,000,000. Prior to joining NewMark Merrill, Brad worked at both Marcus & Millichap and Capital Commercial Real Estate, where he specialized in commercial land development and retail leasing.

  • Jim Patton

    Jim Patton


    About Jim Patton

    Jim Patton is the Director of Leasing and Acquisitions for NewMark Merrill Companies, and has worked with the company since its formation in 1997. Jim is responsible for acquiring existing shopping centers for the company, as well as securing management contracts, and sourcing raw land for development. Since joining the company, Mr. Patton has been responsible for the acquisition of over 4 million square feet of assets in California, Colorado, Nevada and Illinois. Mr. Patton has also sourced several development and management opportunities for the company, and leased over 600,000 square feet of retail space.



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Suite 300
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(818) 710-6100