Why is a shopping center developer creating a technology affiliate? First off, technology is deep in our bones. Our passion for it dates back to the first days of the personal computer. Over the years, we have built numerous software and hardware systems both for ourselves and others. Similarly, we've successfully cultivated a diverse base of real estate and technology ventures from first heartbeat to delivery and rapid growth. At our core, we're tinkerers, and technology really plays to that aspect well. The bottom line, though, is that we see how mobile and online are transforming the way that consumers shop and interact with merchants. Having always been an innovator in shopper center marketing, analysis and communications, we see clearly how important it is to be a leader in this domain. For those reasons, we have created BrightStreet Ventures.